Civil Aviation Resource Net May 19, 2010 News: China Southern Airlines Company Limited (China Southern Airlines Company Limited, referred to as the "Southern") high Economy Class (W module) launch, China Southern Airlines Xinjiang Branch attach great importance to do well in full swing promotion of high-end economy class. Set goals, sub-advance. Since the March 28 launch of high-end economy class, Xinjiang branch immediately convene a meeting to establish goals and to promote high-end of a stage coach.
Xinjiang Branch Vice President Zhang Sheng asked: According to the AG requirements, to grasp the leadership of Australia's interim coach, like grasping the promotion of high-end, focus on doing a good job with it. He urged companies marketing department will work index decomposition to the people, the progress made under the company's outreach program modified cabin, according to headquarters requested in June after the high-end passenger load factor reached 100 percent in economy class. Sales and Marketing with Banner Stand as required to promote high-end economy class as the focus of work in March.
Sales and Marketing Manager Pengqing Ming said: March training, publicity first started, the full implementation in April, May focus on promoting, and appoint a deputy manager responsible for tracking the progress of modification. Series of publicity, obviously. Xinjiang branch route length of stops over and under 7 Xinjiang in the office, the 12 foreign offices, therefore, the company not only in the capital of Urumqi in Xinjiang, but also within good publicity around the state and in West Asian countries do good publicity. March 30, sales department and sales department within the Xinjiang Foreign Office issued a "W compartment on doing publicity and promotion of the notice" and the survey within the business department of Xinjiang and foreign office information on the demand for high-end economy class .
Urumqi week of local, Xinjiang and foreign offices within the business department have to hang banners, post news release form to do the first batch of publicity. April 7, Xinjiang branch to start the second batch of publicity, self-published 12,000 copies of "Southern high-end products and services in economy class economy class marketing policy guidelines and high-end" propaganda leaflet issued to rapidly within the business department and the whole of Xinjiang Xinjiang hands of the agents, and plans to print in English, Russian publicity.
Starting from April 7 three times a week in the "Urumqi Evening News" section naming publicity arrangements; in the Russian magazine "new information", "Travel Express" arrangements advertising space; April 23, the Xinjiang People's Radio Traffic Channel broadcast advertising. May 1, launched the third batches of publicity, the company issued the shares of 80 Pop Up Retractable Banner Stands , and 5800 print flyers transport outlets were also conducted at the company's high-traffic car body advertisement Economy publicity.
It is because taking a centralized approach and a series of publicity, a short time, the public high-end coach with the new understanding of aviation products, have made 95 539 consultation. Strengthen training, focusing on marketing. Sales and Marketing organizations, high-end 15-core agents in economy class training, but also by home visits, telephone communication around 300 agents in Urumqi, popular high-end travel economy class products business.
Strengthen the training of frontline staff, two focus on training, so that all marketers to understand the operation of high-end economy class requirements. Training new users in the B2B added products for high-end economy class to explain and improve the degree of product promotion. Increase the focus on the target market. Yining sales department to locate the high-end economy class of target groups is important frequent flyer, courtesy Gold is above the county level staff and local leaders and executives of private enterprises within the scope of 1200, targeted for marketing to this group. Wada sales department party, government, military, agriculture 14 divisions, large customer unit visited.
Promote high-end economy class products, to understand their needs. Sales and Marketing through ticket delivery, operating room information, etc. focusing on the large customer unit to promote business travelers, visitors who purchase high-end economy class passengers is equivalent to a two-class priority given to protection. Conversion is still going on because of the cabin, at present, Xinjiang, Urumqi branch only with the 6903 - Beijing route economy class implementation of high-end sales, due to promotion in place, only in April sold the first module Urumqi Beijing Section 735, P compartment 149, 123 high-end economy class.
